14 Comments

These are such great tips! It reminds me of our conversation at Mom 2. :) Keep it coming!

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It was great to get to talk to you about some of this stuff there! Looking forward to hearing more about your projects too :)

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Great stuff Julie!

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Thank you!

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Very useful post -- thanks! Will be saving and revisiting. :-)

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Of course -- glad to hear that!

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Alright, you’ve convinced me to acknowledge the 21st century and give TikTok another tilt.

The Awards process feels odd, doesn’t it? Like gambling, without all the allure and free drinks. Though the same goes for submissions and grant hunting, I suppose.

Nicely done.

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Wishing you luck on TikTok. I have not been on it much lately but then sometimes periodically check back in.

And agreed on awards. I feel like one of the bigger surprises with having a book come out is just that things I always assumed sold a lot of books don't necessarily do that. Definitely a lot of gambling analogies with writing I guess.

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I'm happy we connected in Sue Campbell's marketing program! No idea how many books it helped sell, but it was a lovely group.

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I am happy we did too! I think just learning about all the marketing stuff in that group was helpful too and also just talking to other authors in a similar space was helpful too.

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Yes, and I think Sue's fundamental optimism and positivity is a nice counterpoint during the whole book marketing process, when I tend to veer into the darkness.

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True!

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Great post, Julie! I am always curious about the best use of our time, money, and energy when it comes to marketing so I appreciate this!

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Thanks, Liz! I know, I'm always trying to figure it out too and I think it's hard because it probably varies by author and book.

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